Free Tool

Dealership Marketing Grader

12 questions, 2 minutes, no email required. See how your dealership's marketing stacks up — and exactly where you're losing buyers to the dealer down the road.

Foundation

Is your Google Business Profile claimed, with current hours, photos, and brands?
Does your website show the brands and equipment you actually carry right now?
Can a visitor request a quote or leave their contact info on your website?

Advertising

Are you currently running paid advertising?
Are your ads set up as separate campaigns for each brand you carry?
Do your ads use your dealership's own branding — or manufacturer stock graphics?
Are you using the co-op advertising funds your brands offer?
Is your marketing timed to the season — spring mower push, fall cleanup, storm season?

Reputation

How does your Google review count compare to competing dealers nearby?
Do you respond to your Google reviews?

Measurement

Do you know what a lead costs you from your current marketing?
When you sell a mower, can you tell whether marketing brought that customer in?

Grader FAQ

How long does the marketing grader take?

About two minutes. It's 12 multiple-choice questions a dealership owner can answer from memory — no logins, no digging through reports, and you see your score instantly without giving an email.

What does my score mean?

The grader scores four areas — your online foundation, advertising, reputation, and measurement — out of 100 points, weighted by how much each one affects equipment sales. Most dealerships we talk to land in the 40–70 range, so a mediocre score puts you in plenty of company.

Is this really free?

Yes. The score and your top gaps are completely free with no email required. If you want the full written report covering every gap we found, we'll email it to you — also free.

What happens after I get my score?

That's up to you. Some dealers fix the gaps themselves — the report tells you what to tackle first. If you'd rather have it handled, book a free strategy call and we'll walk through exactly what we'd fix and what it costs.

Rather Have It Handled?

Book a free 20-minute strategy call and we'll walk through your gaps, what they're costing you, and exactly what we'd fix first.

Book My Free Call